The Blog

Marketing Toolkit: Are you effectively using Social Media?

We all know that today’s home buyers are using Social Media while searching for their next purchase. Social Media is important, but do you know how to market your listings across multiple social media sites? If you do, are you doing it consistently? Are you measuring its effectiveness? There is a lot to know, and

Are you always available when buyers need you?

VoicePad has a very important question for you: Who is answering incoming calls if the receptionist is unavailable, or when you are busy showing a house, in a closing or before/after your office is open? The answer could very well be Nobody. The team at VoicePad realized this is a common problem that hurts your

Take It To The Street

We don’t have to tell you that real estate is still a very call-centric business. Potential buyers drive through the neighborhoods they’re interested in and when they are in front of a listing that looks interesting they call you from the info on your yard sign. This is the hottest type of lead in real

How to market to Hispanic Households

Inman recently published this article by Randall Standard, CEO of VoicePad. New Technology Can Break the Language Barrier More than half of all new homeowners from 2010 to 2020 will be Hispanic households, according to the Urban Institute. This rapidly growing market, which added 320,000 households last year alone, accounted for 40 percent of all

Why is IDX the future of mobile search?

VoicePad CEO, Randall Standard, recently had this article published on Inman.com.  Jane Buyer is taking a detour through her favorite neighborhood in San Diego on the way to the mall. She sees a “for sale” sign on a home that she hadn’t seen on the market last week. She notices the fresh dirt in the

4 Ways to Improve Your Lead Capture

There are few things that cause more frustration for an agent than losing a potential client because of a missed call or breakdown in communication. How do you make sure you capture every lead, especially when it comes from a ready-buyer that is standing in front of your listing? We already know that 42 percent

Mobile Apps or Mobile Web?

Mobile apps get a lot of attention, but are they a better option for a real estate agent or brokerage than a robust mobile website? In today’s real estate world of “Mobile First,” the mobile website strategy is the clear winner. Google just made that very clear with Mobilegeddon. Here’s why the average agent and

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