Strengthening the Agent-to-Client connection with Call Management and Lead Gen
by Zoe Eisenburg, RISMedia
As a real estate professional, there’s nothing more frustrating than losing a client because of a missed call. Thanks to VoicePad property marketing, it’s easy to bolster the connection between you and your next buyer. From cost-effective call management to automated curbside property information, VoicePad saves agents time and money, allowing them to better serve buyers and sellers.
“VoicePad gives our customer choices,” says Ginger McQuigg, past president of Residential Sales for Berkshire Hathaway HomeServices Florida Properties Group.
McQuigg has been using VoicePad since 2010 and is a fan of the company’s mobile website options, as well as the way the service handles her firm’s incoming calls, eliminating receptions costs and ensuring her clients the utmost reliability.
“With VoicePad, the agent can promise a seller that they’ll never miss a call inquiring on their property, and the agent will have a record of all those calls,” says McQuigg, who also enjoys the way agents can set up a demo to use during the listing presentation to show the seller exactly how the system works and how the automated property tour presentation on a seller’s property will sound and appear.
In addition, VoicePad automatically adds open house information six days before the event to help promote and advertise. And, when an agent receives an inquiry directly from VoicePad-whether it’s by text message, call or mobile web-they know right away the exact property the consumer is considering. The agent knows their VoicePad system is capturing the potential buyer’s contact information, including phone number and name.
BHHS Florida Properties Group includes the VoicePad phone number as the primary contact on all of their yard signs, allowing the firm to track all sign calls, as well as provide automated property details for prospective buyers right at the curb. “This option allows us to give the caller exactly what they want at the time of their call,” says McQuigg.
In addition to automated property details, buyers using VoicePad can obtain can obtain information on other properties without making a call to a competing company.
“Buyers love to drive around neighborhoods on their own,” explains McQuigg. “When one of our agents registers a buyer in the VoicePad system, the buyer can obtain information on any property without feeling disloyal to their own agent. And, the agent is totally comfortable that they aren’t going to lose their buyers to another company.”
VoicePad even handles phone calls after the office closes, providing a dial-by-name agent directly, ensuring every customer inquiry is handled around the clock.
Every BHHS Florida Properties Group agent receives a VoicePad GPS mobile web site, giving buyers the opportunity to access property photos, tours, and school information. For McQuigg and her associates, it’s a great way for their buyers to have the freedom to shop on their own, find the properties they want to pursue further and to eliminate the ones that don’t meet their criteria-all from the convenience of their mobile phones. These mobile websites are linked seamlessly to the VoicePad call and text platform as well.
“The beauty of VoicePad is that the things it does to help our agents are the same things it does to help buyers and sellers. “It brings it all full circle,” says McQuigg.
For more information visit www.voicepad.com.