3 Areas Agents Can Compete With Online Portals

VoicePad CEO, Randall Standard, shares his thoughts on where real estate agents have an advantage over the large online portals with serious buyers. Thanks to Inman for publishing this valuable article.

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Key Takeaways:

  • Smart brokers today are discovering several places where portals can’t compete yet still deliver many of real estate’s most valuable leads.
  • Research says that the yard sign at the curb still presents one of the greatest opportunities for real estate agents.
  • Consumers think of portals as being there and real estate agents as being here. Agents can meet people face-to-face, portals can’t.