We are proud to announce that VoicePad has earned a spot on the prestigious 2025 T3 Sixty Tech 200 list in the Top of the Funnel – Lead Capture Sign Riders category. This recognition highlights VoicePad’s groundbreaking technology that empowers real estate professionals to capture leads instantly through innovative sign rider solutions.

The Tech 200 report is an industry standard, published annually by T3 Sixty, recognizing the most influential technology solutions shaping the real estate industry. VoicePad’s inclusion is a testament to its value in transforming how agents engage with potential buyers – right from the curb.

Why Lead Capture Sign Riders are Crucial for Real Estate Professionals

In real estate, first impressions matter. Buyers are often drawn to properties when they’re out and about – and VoicePad makes sure agents never miss a lead in those critical moments. With lead capture sign riders, VoicePad enables agents to:

• Capture instant leads via call or text from property signage
• Provide instant property information to potential buyers
• Seamlessly route leads directly to the agent or team
• Track lead interactions for better follow-up and engagement

This simple yet powerful technology ensures that every sign in the ground is a potential opportunity, turning foot traffic into real, measurable leads.

VoicePad’s Recognition in the Tech 200

Being included in the Tech 200 is a huge honor and validates the hard work we’ve put into VoicePad. Recognized in the Top of the Funnel –  Lead Capture Sign Riders category, VoicePad helps agents capture leads the moment a buyer expresses interest in a property, allowing agents to act quickly and efficiently.

🔗 See VoicePad on the 2025 Tech 200 List

VoicePad is proud to help agents stay ahead of the competition by providing them with the tools to capture leads directly from their listings, turning interest into opportunity.

Discover VoicePad for Yourself

Interested in how VoicePad can help you capture more leads with its innovative lead capture sign rider technology? Schedule a demo today to see how VoicePad can work for you and your business.

Schedule a demo now.

Part of the Elm Street Technology Family

VoicePad is a proud member of the Elm Street Technology suite of solutions, alongside other award-winning products like IDX Broker and OutboundEngine. Together, these products support every stage of the real estate journey, from lead generation to conversion.
🔗 See which other Elm Street products made the list

VoicePad’s Automated Phone Solution for Teams

TeamPhone is the first cloud-based, automated phone solution for real estate teams that leverages the power of the MLS to generate “leads at the curb,” while also intelligently routing those leads and inbound calls to team members.

“We built this exclusive technology with this goal in mind – to help the growing number or real estate teams be more productive and more responsive to buyer needs,” says Randall Standard, CEO and Founder of VoicePad.

TeamPhone provides the industry’s only virtual mobile assistant designed exclusively for real estate teams.  The system, which is integrated with local listing data, delivers automated property information, generates leads and automatically routes calls to team members using simultaneous ring.  Its features a phone tree with team directory, mortgage quote, voicemail, and fax delivery.  Many options for customization are available.

“Agents gravitate toward teams to get to the next level in their careers,” added Standard.  But in order to be profitable, they need to be centralized, automated and always available.  Using an MLS-driven phone system as a hub allows real estate teams to establish themselves as an autonomous, highly-responsive and efficient group.  And it allows agent teams to reach consumers when they are most ready to talk – at the curb in front of a For Sale sign – routing that ready and willing buyer directly to a team member for immediate engagement.”

 

TeamPhone also features a branded mobile web site for real estate teams, giving buyers the ability to perform interactive GPS searches, access IDX property information, listen to auto-narrated property tours, create an account to save favorite properties, plus call or text teams directly.  TeamPhone works will all mobile devices: No hardware requirements or software to install.

Contact our VoicePad team for a demo. We’ll demonstrate how this innovation will not only boost your team’s efficiency and leads but how it also changes the quality of the follow-up protocol.  Tracking web leads by phone number and name means you’ll never look at your web marketing strategy the same again.

Ready to try it for yourself? Call 502-653-8127 today to hear the options TeamPhone offers your potential lead, or text “TeamOne” to this number for a link to a VoicePad powered mobile site. More info on TeamPhone at www.voicepad.com/custom-solutions/team/.

P.S. If your team needs virtual property tours or YouTube property videos, VoicePad has a solution for that at half the cost of most providers. Contact us Now!

Is there a hidden downside to lead generation?

By Kevin Hawkins

Real estate lead generation research tells us only about 1 or 2 percent of all purchased online leads become transactions.  Another way to say that is 98 out of 100 times an agent fails to turn a lead into a client, or 98 times out of 100 they are being rejected.

Yet the convention wisdom in real estate is that you only need to turn one lead into a transaction to pay for all the leads you’ve purchased this year many times over.

But is there a problem with this logic? Is it looking at only one side of the equation, that is, the upside?  But isn’t there a downside once one considers all the collective human capital that is expended to find that one needle in the proverbial lead generation haystack?

Is lead generation also creating a tremendous waste of human intelligence?

The cost of human rejection

Most of us probably don’t think too much about the impact of the massive rejection that online lead generation is creating in real estate today.  There is a reason we have robo-calls and don’t have door-to-door sales anymore: As humans, it’s tough to tolerate this kind of continuous rejection.  It’s likely the main reason why sales call centers have incredibly high turnover rates.  When someone hears “no” 99 times out of 100 calls, it must be demoralizing.

Is it really any different in real estate?  A UCLA-lead team of psychologists found that two key areas of the brain appear to respond to the pain of rejection in the same way as physical pain.  The study’s lead author, Naomi Eisenberger, told ScienceDaily, “There’s something about the exclusion from others that is perceived as being as harmful to our survival as something that can physically hurt us, and our body automatically knows this.”

We know rejection is painful, yet real estate subjects tens of thousands of hard-working real estate agents to this process all the time.  Is it any surprise, taking these numbers into consideration, that real estate agent struggle following up on all the leads their brokers give them?  (See this WAV Group Study.)  One has to wonder if online lead generation isn’t contributing to weakening teams and agents.

Breaking bad habits

An argument can be made that the correct way to handle this type of lead generation is to use employees and agents who are independent contractors to handle these leads upfront.  Shifting to using a dedicated staff to sift through leads is a better strategy than wasting the talents of your agents.  Besides, if your agents are not employees, yet you are telling them what to do with these online leads, shouldn’t they be classified as employees?  This is where lead generation can be a very slippery slope.

We know that when someone is spending $3,000 a month on Zillow leads, they are not about to admit that they aren’t working.  It’s akin to newspaper advertising That is still being mindlessly purchased to solely appease sellers.  Despite the fact that we know how ineffective newspaper advertising is, we continue to stroke the egos of sellers.  Online lead generation is in a similar space if you measure the total efficiency of the entire process.  WAV Group studied the effectiveness of some systems, where agents are actually spending as much as 66% of their commissions towards this kind of marketing expense.

A better way

One of the most important things that brokers can do today for their agent s when it comes to lead generation is to focus on quality, not quantity.  This is the direction that lead generation must move, because the human capital cost is too high from the millions of dollars of dead leads that are being sold, while the ultimate benefits are too low.  Moreover, it is clear when you talk to agents who were early adopters of only lead generation, that many are seeing diminishing returns.

In response, the portals are hinting at leveraging their Big Data to find more needles in the haystack.  Some industry thought leaders are warning that the cost of leads are actually going to go up, as the portals separated out the hottest leads, putting a huge premium on these so-called “transaction likely” leads.

But agents know one great source where the hottest leads are: they are still coming from their Yard Signs.  Yes, according to the most recent NAR study of home buyers and sellers, the For-Sale sign still reigns as Top 5 information source.  It has been and continues to be one of the best sources of transaction-ready leads, yet so few brokers and agents are focused on how to leverage the power of the arcane, but still highly effective marketing tool.

That’s where opportunity really lies for agents and brokers: not online, but just 50 feet from their listing.  We know that when a buyer calls that number, agents know that it’s go-time.

So why isn’t there more being done to perfect this lead generation machine?

VoicePad can help you win your next listing!

Demonstrate your VoicePad complete property marketing platform to potential clients.  Show the competitive advantage your leading-edge technology brings to them.  After seeing VoicePad “in action,” sellers understand the competitive advantage your VoicePad complete marketing platform gives you as their listing agent.

Buyers who are in front of a property are the ones most likely to buy.  Savvy sellers demand an agent who can follow up with motivated buyers immediately after each inquiry.

VoicePad’s platform includes automated marketing through web, social media, virtual tours and YouTube property videos along with at the curb automation via phone, text and mobile websites.  Our multi-tool marketing platform allows buyers to engage their way.

Follow these step-by-step instructions to effectively demonstrate VoicePad’s lead generating + marketing automation technology.  Simply create an audio presentation for the seller’s home from your VoicePad dashboard; play the audio presentation to the seller; demonstrate the immediacy of the lead you receive via text and email.  Then show your Seller Report and Call Detail Log.  Be sure to use one of the three “What happens…matters” listing tools below.

Create an audio presentation of the seller’s home.

1. Log in to your VoicePad Dashboard
2. Click “New Presentation” or “Click to Record” button
3. Select the type of property you are setting up and follow each onscreen prompt, entering only property features you want to highlight.
4. Add a code to the listing to allow the caller fewer steps to select the desired property.
5. Keep a coded sign rider in your vehicle to place on your newly signed listing contract.

Demonstrate your VoicePad system during your listing presentation.

Practice First!

1. Make sure your text and email notifications are turned on.
2. Use speakerphone.  From your seller’s phone, call your VoicePad sign number and enter the code (or address) for your prospective seller’s property.
3. Let your seller listen to the audio presentation of their home.
4. Have the seller press #2 during the call and your Mobile Site will be sent to their phone.  The presentation will restart, then after listening to it, press #1 to transfer the call to your mobile phone.  Your phone will ring; and you will receive the inquiry/lead via text and email.  Don’t forget to show them how to use and share your mobile site.
5. Show the homeowner the text notification with caller ID and explain this allows you to contact the potential home buyers immediately after they call about the listing.
6. Show the homeowner an example of a Detail Report  and Automated Seller Report.  To generate these reports from you own data:
   • Log on to your VoicePad Dashboard
   • Click the “Call Detail Log” or “Seller Report” button to the right of the property
   • Print or save report from here.
7. Explain to your prospective seller that VoicePad enables you to connect immediately to people who are in front of the property, by capturing the phone number of every person who requests property information whether via a phone call, text or your mobile site.
8. Take your presentation a further step and show how you can immediately post to to social media and YouTube right from your dashboard.  Show other examples of your instant Virtual Tours from MLS listings on your dashboard.

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‘RE/MAX FIRST Broker: “The value of VoicePad? Money, Money, Money!’

The Company: RE/MAX FIRST is a full service real estate firm serving the Louisville Metropolitan Area and Southern Indiana. The broker, Bill Burns, opened the doors of RE/MAX FIRST in 2006, and vowed to make customer service his franchise’s first priority.

The Challenge: RE/MAX FIRST and its real estate agents were using a variety of systems for lead generation.

“We obtained leads from Realtor.com, LeadStreet (a RE/MAX proprietary system), and sign calls”, says Mr. Burns.

Many agents were purchasing expensive leads from well-known websites, but experiencing only limited success.

The Solution: RE/MAX FIRST partnered with VoicePad in December 2014, and was immediately pleased with the results.

“VoicePad has taken several mobile technologies and rolled them into one dynamic package”, says Mr. Burns. “The VoicePad system is far beyond what I ever imagined, solving our mobile needs, call capture, social media management, and virtual videos.  VoicePad did all of this while simultaneously creating leads for each service offered.”

In the first 60 days of using VoicePad services, RE/MAX FIRST received more than 9,000 inquiries from call, text and mobile web, including more than 2,000 mobile site property views that can be associated to a name and phone number.

 “It’s amazing, and we’ve barley scratched the surface,” says Mr. Burns.  “VoicePad is all it claims to be and more.

Results:  The high quality of VoicePad leads led to several new initiatives in Mr. Burns’s office, including an unconventional idea.

“I instructed all the agents to save our VoicePad phone number in their cell phones as ‘Money, Money, Money.’  Each time a buyer wants to speak to an agent, VoicePad rings their phone, and the agent has a visual representation of the value of the incoming call.” says Mr. Burns.  “If the agents doesn’t answer the call, they are throwing money out the door.”

To real estate brokers considering a switch, Mr Burns says,

“If I have one regret with VoicePad, it would be not signing up years ago.  The customer care is outstanding and the launch team is an incredible resource.  You should definitely implement the management systems they suggest.  I promise it does work.”

Marketing to Hispanic Households:

Technology can break the language barrier

By Randall Standard

More than half of all new homeowners from 2010 to 2020 will be Hispanic households, according to the Urban Institute.

This rapidly growing market, which added 320,000 households last year alone, accounted for 40% of all U.S. household growth.

In fact, more U.S. households  – nearly 38 million – speak Spanish at home, and that’s more than any other non-English language.

With the Hispanic homeownership rate overall at just 46%, the opportunity is huge.  That fact is certainly not lost on Mike Pappas, President and CEO of South Florida-based The Keyes Company. Pappas’s brokerage firm serves one of the largest and most dynamic Hispanic markets in the U.S.

His primary goal was to provide his agents with an easy-to-use mobile solution that could monitor and instantly report customer activity back to his agents immediately.

Pappas opted to use VoicePad for Keyes Company mobile sites because he was attracted to the integration with their yard signage, text platform and, one more feature: VoicePad’s Spanish audio tour narration technology.

Breakthrough Automated Narration Technology for MLS data

For years VoicePad has been known for its English narration technology, taking an MLS feed of property data and automatically creating narration content to create and post a photograph-based virtual tour of every property on the MLS.

Now VoicePad has developed a new audio platform, automatically translating the same MLS feed of property data into a Spanish narration, giving every listing bilingual narration.

Imagine all your marketing content — your MLS-driven virtual tours, website, curbside marketing efforts and rental inquiries — all presented in a perfect Spanish sentence-structure.

This is not simply converting web text into Spanish text.  That’s old technology and has been around for years. This uses Natural Voice Technology that is brand new for real estate.

What this technology does is solve the language barrier issue.  Think of what this means in terms of marketing to a Hispanic audiences if you can provide property information in Spanish by phone with live transfers that automatically route Spanish-speaking inquiries to Spanish-speaking agents.  It means you don’t have to speak Spanish to help customers that are more comfortable communicating in their native voice.

VoicePad technology removes the language barrier from the real estate sales process. This breakthrough allows “English-only” agents to compete on Spanish-speaking lead-generation efforts.

The cost savings are enormous now that virtual tours can now be narrated in Spanish (and English) without the need for expensive voice talent.

This new VoicePad technology gives every agent a new way to help more buyers. If you can’t help a buyer, you will lose them either to someone on your team who can, or worse, to another company.

Adding the ability to deliver automated property narration in Spanish and English at the curb reduces the risk of calls from buyers not being handled correctly because of a language barrier.

VoicePad is already updating 3 million tours narrated in conversational Castilian Spanish every 120 minutes, automatically from MLS data.

The Hispanic market opportunity is huge, and we can use technology to serve one of America’s fastest growing home buying markets, even if you don’t “Habla Español.”

Test out both our English and Spanish MLS data narration – Simply Text 81003 to (502) 653-8127, then click the link the text reply.

cityblast.com published this article written by Elizabeth, staff writer-cityblast

Discover your secret weapons to more profit, better team management, and a more successful Business.

The world of real estate tech is booming, and for a good reason.

Imagine how much easier your life would be if you could do the following:

• During a listing presentation, you pull up a 360 degree tour of each property to show your clients.
• As soon as someone expresses interest in your listing, you get a notification on your phone to connect with them.
• After a day out in the field, you come back to see your social media updated with fresh content for your followers.
• Once your buyer decides to purchase, you send over a document, have it signed and back to you within the hour.

Now imagine if your entire team of real estate agents could do that. You’d be running some kind of all-star brokerage. Imagine how much easier (and faster) you’d be able to rake up profits, cultivate leads and build your business. That’s what real estate tech can do for you, and that’s why you need to take advantage of the newest tools. In fact, according to a recent report, 45% of agents want their broker to increase the amount of technology they have. So brokers, take note of these tools. They’re the ones you’ll want to arm your team with.
(And agents, these are the tools you’ll want to forward to your brokers!)

 1. Property Shark

I have to say, I’m super impressed with what Property Shark offers. This tech tool gives real estate agents instant (and in-depth) info on any property. That’s stuff like ownership records, past pricing, permits, etc.

Imagine being able to show a report like this to a client? Even just having this library of property information at your fingertips is going to empower your team. If you believe knowledge is power, you need this in your arsenal.

 2. Voicepad

What happens to the people that drive past a listed house and become interested? Who’s there to provide them more information?
Voicepad. This real estate tech tool shows a number people can text or call on the “For Sale” sign, that’ll then send them more info on that property. They can access tours, photos, and the full listing right on their phone (smartphone or not!).

At the same time, your listing agent gets an email with the phone number and location of an informed and interested lead.

 3. Curbcall Connect

With so much digital everywhere, people are now expecting everything to be instant — their real estate included. With Curbcall, when a lead wants more information on a listing, this tool connects them instantly with an agent on your team.

When they click “connect,” your agents get a notification on their phone. As a broker, you can prioritize who gets the notification — whether it’s whichever agent’s available, or the listing agent first, etc. That way that prospect always gets help and info, and your team always gets the lead.

 4. Pipeline Wizard

If you’ve ever wanted one place to track your entire team’s goals and progress, that’s Pipeline Wizard. It’s a productivity tech tool to for real estate teams that simplifies those chunky spreadsheets, documents shared goals, and features your top achievers.

Call your brokerage simplified.

5. ReadyChat

When people browse your website, you need to be available to answer any questions they might have. But obviously, you’re not going to be sitting at your desk waiting for questions to come in all day.

ReadyChat is a livechat tool that connects any visitor on your site with a real agent they can speak to. They’ll take care of any questions, and take note of your visitor’s email and phone number. When the chat is over, ReadyChat sends you an email with that info.

And boom, you’ve got a lead.

 6. WOLFconnect

WOLFconnect acts as a central hub for your team, to connect and organize everything. So that means whether your agents are on-the-go or in the office, everyone is still on the same page.

A cool feature is that you get a platform to store, track, and distribute lead information to your agents. Agents even get digital personal organizers so everyone can access their daily tasks and resources.
LoneWolf has a huge library of tech solutions for every kind of real estate professional, brokers and agents.

7. CityBlast

When you’re busy buying and selling homes all day, do you have time to be finding fresh real estate news to post on social media every day? Probably not.
Social media marketing is a super easy thing to outsource, and CityBlast specializes in real estate social media management.

This tool has real Social Experts finding content your friends will enjoy and that’ll present you as the go-to real estate expert in their network. They post for you on topics you pre-approve, on the days you specify. They do what they do best (social media) so that you can do what you do best (buying and selling homes!).

8. DocuSign

Paper documentation is always a slow back and forth kind of thing. And when you’re closing a transaction, you and your clients just want to get it done.

DocuSign is a tool that lets you electronically sign documents either on-the-go on your phone or even just through email. Brokerages can connect teams and work in “virtual transaction rooms”. Everything’s done on mobile these days — why not signing?

9. Folio by Amitree

93% of agents communicate with clients through email. Need something to simplify your inbox?

Folio is a Chrome extension for real estate agents that works with your Gmail, automatically sorting and filing all your emails, per transaction. That means, with just a click, you can access all the emails from one client, and see all relevant files. It even sorts and labels your contacts into buyer, seller, or lender.

10. Vieweet

Vieweet is an app you can download on your phone that lets you make high quality 360 degree virtual tours. And you don’t have to have any photography skills whatsoever (perfect if you’re like me). The app shows you easy-to-follow instructions on screen — honestly, all you have to do is kind of spin around a bit with your phone.

You can then link your completed tours to your computer. And you can be sure your clients will be thrilled at the amount of in-depth information you have for them.

11. Doorsteps

Oh, the first-time home buyer… There’s so much they just don’t understand.

Doorsteps came up with a solution. Doorsteps is basically a shared work-space for you and your client, that maps out the entire home-buying journey. It shows them exactly what they need to do, why, and when. And each step that they do adds to their buyer profile, so you can keep track of everything.
Doorsteps educates your first-time buyers — which means you get confident clients that are more ready to take the plunge and buy that home.

Making your Yard Signs your #1 lead generation spend

By Randall Standard, VoicePad CEO

As head of marketing for Comey & Shepherd Realtors, Tracy Wieland has seen a lot of lead generation systems, but the hundreds of agents she teaches get most excited about a system that turns yard signs into mobile lead generation machines.

For the last seven years, Comey & Shepherd Realtors has been using VoicePad, an IDX mobile lead generation system that leverages the power of the Yard Sign to generate the hottest leads. “Taking a Yard Sign and adding the mobile features takes things to another level,” says Tracy.

“Not only do agents get lead generation coming off their signs, but they also get lead generation from the VoicePad mobile app,” Tracy adds.

Using “Curbside Marketing”

Historically, yard signs have been atop of an agent’s list of the most effective marketing tools. National Association of Realtors’ research says that yard signs remains the third most powerful way buyers find a home to purchase. It’s been that way for 14 years straight. Only the Internet and real estate professionals top yard signs as a better way to find a home.

Yard signs have evolved with technology to create what is known as curbside marketing, which integrates a yard sign with a mobile lead generation system. VoicePad uses the capabilities of a mobile system — text, phone and GPS — to allow an agent to identify calls from prospective buyers who are standing in front of or driving by a yard sign.

With curbside marketing, the phone number on the yard sign can direct potential buyers to the agent, give them an audio recording about the property, or automatically text them a link to an IDX-powered property video tour that’s fully narrated in English or Spanish.

Capture the hottest leads
Calls from the curb may be the hottest leads that an agent can get, so when potential homebuyers call or text from the curb, agents need to respond quickly. We know from our own research that 42 percent of all calls go to voicemail, and most drive-bys don’t even leave messages. Agents need to talk to anyone who calls from the curb immediately.

This is where integrated curbside marketing technology works best. Today, smart calling technology from VoicePad allows an agent to be in many places at once, utilizing Simul-Ring — where an agent’s office phone, cell phone and associate or assistant’s phone all ring at the same time. This avoids sending that homebuyer calling from the yard sign to voicemail. Most importantly, agents see “Buyer” on the phone Caller ID for inbound buyer calls!

Mobile lead gen

Tracy at Comey & Shepherd notes the power of mobile is what makes VoicePad a hands-down favorite with her agents. The mobile features, she says, “Gets them better capture and lead generation.”

“The day of company powerhouse websites is over,” Tracy says. “No one is going to do the research on a desktop computer: they are going to do it on their phone. It’s where the consumer is and that’s why 100% of our people when coming on board go straight to VoicePad.”